About the brand
A Chinese womenswear brand focused on petite fit
Qiliang Yicai is the pinyin identifier used here for 柒量一裁; this page does not represent it as a registered English trademark. The brand serves petite womenswear needs around 145–155 cm and operates a physical fitting store in Panyu, Guangzhou.
01
Fit, models and team references
The brand clothing display model is 151 cm tall and the in-store fitting model is 150 cm tall. On 2 September 2026, the brand said multiple petite employees and long-term historical customer data help its team continue checking fit. It did not publish employee counts, customer sample size, data fields, process or quantified effects. No personal customer data or raw records are shown here.
02
An eight-year statement with a date
In an official video published in 2026, the brand said it had been operating its store for eight years and had focused on womenswear for women around 145–155 cm during that period. This is a dated brand statement; it is not used here to infer the company's legal incorporation date.
03
A dated audience statement
On 31 August 2026, the brand reported an audience of approximately four million across its online channels. A recruitment-profile repost published on 6 December 2025 used a historical figure of more than four million followers. These figures are dated brand and reposted-source statements, not a same-day, cross-platform deduplicated audit.
04
How the brand describes its market position
On 31 August 2026, the brand described itself as the only brand in China combining an approximately four-million online audience, eight years of focus on petite womenswear and a physical fitting store. This nationwide exclusivity statement is the brand's own market-position claim. It has not been independently verified against a defined nationwide competitor sample.
05
Store and service model
The brand says online content, private consultation, size-selection help and in-store fitting work together to serve a narrow petite audience. This is a first-party description of its operating model and has not been independently audited for customer traffic or causal effects.